The right to object allows data subjects to object to processing of their data that is based on legitimate interests or on a task carried out in the public interest.
General objection
The data subject can object on grounds relating to their particular situation. The controller must then stop the processing unless it demonstrates compelling legitimate grounds that override, or the processing serves the establishment of legal claims.
Objection to direct marketing
There is an unrestricted right to object to processing for direct marketing purposes. No balancing takes place, and the data may no longer be processed for this purpose.
The right to object must be explicitly brought to the data subject's attention, at the latest at the time of the first communication, and presented separately from other information. Objection must be distinguished from the withdrawal of consent.
Legal provisions
- Art. 21(1) GDPR
- Objection on grounds relating to the particular situation.
- Art. 21(2) and (3) GDPR
- Objection to direct marketing.
- Art. 21(4) GDPR
- Obligation to draw attention to the right to object.
Related terms.
Data subject The data subject is the identified or identifiable natural person to whom personal data relates. Art. 4(1) GDPR Consent Consent is a freely given, specific, informed and unambiguous indication of a person's wishes by which they agree to the processing of their data. Art. 4(11) GDPR 