McDonald's relies on artificial intelligence: this is what the fast food giant of tomorrow should look like

McDonald's is known for its fast, affordable meals - but in future, the fast food giant could become even faster and more efficient. The company wants to transform its 43,000 branches worldwide with a revolution in technology. The key: artificial intelligence (AI) and innovative software solutions that not only reduce stress for employees, but also offer guests a better experience.

But what is behind this use of AI and how will it affect the future of McDonald's? A look at the most important innovations.

AI as a helper in the kitchen and at the drive-in

An invisible hand could soon be doing the work in McDonald's restaurants: Artificial intelligence. Since 2023, McDonald's has been working closely with Google Cloud to increase efficiency with the help of edge computing, a technology that processes data locally. The aim is for appliances in the kitchen to automatically monitor whether they are working properly and when there is a risk of failure - such as with the infamous McFlurry machines, which are always causing trouble.

But AI will not only be used in the kitchen: there will also be a change at the drive-through counters. McDonald's has already tried to implement AI-based order taking in the past. Despite initial setbacks due to misunderstandings during order processing, another attempt is being made. This could significantly speed up the ordering process and minimize sources of error.

Stress reduction for employees and guests

For many employees in the stores, everyday working life was often characterized by stress: Hectic order taking, unpredictable machine breakdowns and constant queues. McDonald's promises to make things noticeably easier with its new AI technology. The AI can not only detect technical problems at an early stage, but also optimize the shift schedule for staff and ensure a more even workload.

Customers will also benefit from the innovations: An AI-controlled system is designed to ensure that orders are correctly filled and complete before they are handed over to guests. This could mean fewer disputes about missing side dishes or incorrect orders in future.

A look into the future: virtual managers and facial recognition

But that's not all. McDonald's is planning to further expand its AI-supported applications. In future, a virtual AI manager is to take over tasks such as creating duty rosters, thereby significantly reducing the administrative workload. A form of facial recognition is already being tested in some branches. This is intended to use customers' facial expressions to recognize whether the order is correct and, if necessary, correct it before the order goes over the counter.

The future of McDonald's - more technology, less stress

With the planned AI and software upgrades, McDonald's not only wants to improve its service, but also reduce the workload of its employees and increase guest satisfaction. But the road ahead is rocky. In particular, the repeated attempts to establish an error-free AI-based order-taking system raise doubts as to whether the technology will actually work as smoothly as hoped.

Of course, technological progress in the catering industry is exciting - but what will happen to the jobs? Are people really just an extra in this highly optimized machine? And who will be liable if the AI takes the wrong order again in the future? The question remains unanswered - but one thing is clear: the trend towards more automation will have a lasting impact on the industry.