Image: T. Schneider / shutterstock.com

Suddenly on the radar: Berlin start-up surprises with rapid success

A year ago, nobody had heard of Peec. Today, major brands such as Tui, Chanel, and Axel Springer are talking about it—and with good reason: in just twelve months, the young Berlin-based company has generated over five million euros in sales.

Behind Peec are three founders who recognized that the way we handle information is undergoing fundamental change. Fewer and fewer people are typing their questions into Google. Instead, they are turning to digital assistants such as chatbots or voice assistants for answers. And that is precisely the problem for many companies: if you are not mentioned there, you simply no longer exist for many users.

Peec helps companies find out whether and where they still appear in these new channels—and what they can do to become visible again.

From idea to first version—in just six weeks

The three founders, Marius Meiners, Tobias Siwonia, and Daniel Drabo, met in 2024 in Antler's start-up program in Berlin. Meiners had previously worked as an investor but was looking for something of his own. The idea for Peec came quickly—and was implemented even faster.

Instead of spending months planning, they built a first version of their product within six weeks—and went straight to companies with it. Demand was surprisingly high. After just a short time, dozens of companies were using the analysis tool to check their presence in new, text-based information systems. Today, there are around 1,500 paying customers.

New approaches instead of Google rankings

It used to be clear: whoever ranks at the top of Google wins. Today, things are different. Users are increasingly asking their questions to systems that independently compile answers from various sources. Anyone who is not mentioned in these answers no longer appears in many people's everyday lives.

This is exactly where Peec comes in: the tool shows how visible a brand currently is—and provides tips on where there is room for improvement. For example, a company learns that it hardly appears on video platforms—and is advised to collaborate with well-known figures from its industry on these platforms.

The whole thing is not complicated, but it is in high demand. This is because many companies do not know how to adapt to this new world of information.

From Berlin to the USA?

So far, Peec has mainly been active in Europe. But that is set to change soon. An office is planned for New York in 2026 – right in the heart of the territory of its biggest competitor, Profound, a US start-up offering similar services. The direction is clear: growth.

Investors have already put over 25 million euros into Peec—18 million of that came in November 2025 alone. Expectations are high: the company is set to become a major player in the coming years when it comes to measuring and improving brand visibility in digital channels.

How we assess this

It sounds harmless, but it's explosive: companies are now buying help to ensure they can still be "found" – not in the pedestrian zone, but on the internet. This shows how much control over information has shifted. Anyone who is not understood or falls out of the system is out of the picture. The founders of Peec recognized this and turned it into a business model. A clever idea – but also a warning signal for companies.

Source: handelsblatt.com